2013/05/20

Unfair Trade: “Free” Apps that target children under scrutiny

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We have all seen these applications on iOS or Android that are free to play, but in order to get that free thing, or next level, one has to pay a little. And then a little more.

The UK office of Fair Trading (OFT) has announced that they are going to open an investigation into free games targeted towards children. The announcement comes at a time when free applications dominate the market and are at 25% of the iOS store as of September 2012. Furthermore, it’s estimated 40.6 Billion free downloads happened on the Apple app store alone: that’s an astounding number.

Free Apps that target children under scrutiny
So how does that translate? It’s not known how much of that revenue is a direct result of the free downloads aimed at children’s games, but I can guess it’s a whole lot of money. So, is this the future of m-commerce? Probably not, as more parents are getting frustrated and are calling for action. An estimate out of the IB Times estimates that in-app purchases cost UK families 30 Pounds per month – yet another astounding figure.

So do these companies who make free applications specifically target children so that they can make more money?

The answer is simply yes. A young child is a gullible consumer, with no understanding of the concept of how much things should cost. Why wouldn’t businesses go after the child? To prevent this, Apple has put in the ever powerful password to protect against app purchases, but by default, iOS devices ask for a password when downloading free or paid-for content from the iTunes, iBooks and the App Store, but for the next 15 minutes purchases can be made without re-entering the password, making it easy for unattended children spend their parents' money.

Recommended : Beware of Online Shopping Traps

However, in-app purchases can be turned off in the settings of your iOS device, but remember if you ever need it for yourself, that causes a problem like most parental controls, especially if you share a device with your child.

What are in app purchases?

There are three types:
  • Permanent enhancements, 
  • removing advertising, or 
  • expanding a feature set. 
Any one of these can be easily pushed in the game while a child is playing and dad is in the shower or mom is cooking dinner. In fact, one child even racked up 3700 pounds for in-app purchases. His father, a policeman, wanted a refund, and Apple wouldn’t do so unless it was reported as fraud, so guess what? The policeman turned his 13 year old son into the police for fraud. Tough love, I guess.

The OFT is looking into whether these games include a strong encouragement or make it seemingly mandatory to make these purchases in order to play the game to its fullest potential. In the UK, it is illegal to do something that will pressure a child to make a purchase, and it seems that this policy of free games may fall under that guideline.

While the OFT is not looking to ban in game purchases, it is certainly looking to make clear what costs will be involved when downloading the game. The OFT is looking to publish its findings in October of this year.

Regardless of how you feel about in app purchases, across all cultures, we all look to protect our children, and thus protect our families. In places like the UK, they are more stringent than the US, where capitalism seems much more rampant. This of course, allows for more fraud and swindling, but allows for more freedom for the parents to make the decision on whether or not to do that in-app purchase.


This article is written by Jason Phillips, who is a freelance writer and regular blogger at many sites. His articles are always highly appreciated by the audience. Also works as a senior editor at site Motorbike Games 365.
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2013/05/17

Best 5 Android Mobile Backup Applications

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Now that it has become common to be with a smartphone than without, it raises the question of the safety of our storage and applications. In just a small gap of 2-3 years, smartphones have taken over the population much faster than laptops ever did. They are similar to minicomputers that store most of our information but in pockets. We have videos, pictures, and apps that are important to save since we depend so much more on our smartphones. Even contacts are equally important that hold email and other social application information besides phone numbers to keep the communication in a smooth flow, whether work or personal.

So, what happens if it gets lost, stolen or some unpredictable stuff makes you suffer more than a hard disk crash used to? We need to safeguard against such a possibility and thankfully, there are backup apps that are available for the Android smartphones that will save us from reaching tether’s end. We have backup apps for both PC and microSD cards but these days, online storage and cloud computing seems to be the first choice for obvious reasons.

As we know, the cloud computing has won over many from professional to personal users. Dropbox, Google Drive and other alternatives are available for saving the pictures, videos, and documents for future use while saving space on the smartphone and under better security than smartphone’s internal or external storage.

So, what are the best backup applications for Android smartphones then?

G Cloud Backup

G Cloud BackupIt offers to backup messages, contacts, applications, and other important data that can be easily restored when required to other smartphones. It requires you to make an account to access and gives 1GB space, which they increase if you invite friends to the service.

Carbon Backup(Helium - App Sync and Backup)

Carbon Backup(Helium - App Sync and Backup)So, what if you don’t have Internet access? We need to save the files and applications but that does not always have to be on the Internet especially since we don’t know when we may not be able to access our server backups. Carbon backup app helps in saving the files and other important stuff on the SD card or PC to be able to restore at any time.

Super Backup

Super BackupThis is one super app in all its modesty yet quite good when it comes to creating backups of our files. It offers to backup at intervals and let’s us schedule as to when we want our date to be backed up. It can save to the SD card or we can send it to our Gmail accounts.

My Backup Pro

My Backup ProThis may not be free like the others but it does provide with premium features that may not be available in the free ones. It is even more secure than the other ones as it requires you to sign up with a PIN number besides the usual password. You can backup, restore and manage the data like photos, music, videos, contacts, and apps.

Titanium Media Sync

Titanium Media SyncUnlike its ancestor, rooted Titanium Backup, this one offers customizable options for backup and especially when it comes to folders. You can backup the folders, apps, and other data and it does not affect carrier plans too much and the battery isn’t consumed a lot. But then, it is always best to backup with access to Wi-Fi, right?

So, we have these backup applications that do help us from the misery of loosing our data rather than the smartphone itself. Some are free and some need to be bought. And there are more available but right now, these are mostly famous ones. Most of the conversations now happen on smartphones and we are in need of constant access to emails and IMs besides playing games. When mobile phones came into the existence, our dependency was still considerably less and now as we can see all that has changed. And that makes it very clear that we need to take precaution to make sure whatever data we have is saved somewhere else in case a calamity befalls on our dear smartphones.

This article is contributed by Sunasra Manzur, who is a blogger and has cashback shopping website which provides product comparison with the cashback option. You can follow him on twitter @sunasra.
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2013/05/16

Best Cricket Games for Android

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Cricket games are very popular sports-inspired games. And it is best played on a mobile device too. If you own an Android phone, here are the best cricket games that you can play with it. Download one or all of them and enjoy long hours of fun hitting that ball, making a goal, and beating your enemies.

1. Stick Cricket

Stick Cricket
This famous cricket game that used to be exclusively for personal computers had made a comeback – but this time on an android. Play Stick Cricket and concentrate on your moves. You want to hit the ball with perfect timing to get a six.

2. Cricket WorldCup Fever

Cricket World Cup Fever
Can’t get enough of the Cricket World Cup? Then continue on with the WorldCup fever with your Android tablets and smart phones. This exciting game is composed of four modes for a more engaging game play. This high definition cricket game is sure to get you fully interested.

You Will Love To Read : Some Thrilling Games on Android

3. IPL Cricket Fever

IPL Cricket Fever
If you are an avid fan or follower of the Indian Premier League, then this cricket game is for you. It’s the one that can get your game going with your most favorite IPL players of course. Try your skills with the Power Play mode or the Quick Match mode and see how well you’ll fare.

4. World Cricket Championship

World Cricket Championship
This one is a 3D cricket game developed by Next Wave Multimedia. If you’re looking for a cricket game that is rich with graphics and has great audio, then you have just found what you’re looking for in this game. Enjoy its three game modes such as World Cricket Championship, Fantasy Cricket League, and World Premier League.

5. Cricket T20 Fever 3D

Cricket T20 Fever 3D
Play your type of a cricket game following the famous formats such as ODI and T20. This game boasts of great HD graphics that every avid cricket player will surely love.

6. Pinch Hitter Cricket

Pinch Hitter Cricket
This cricket game is one of those games that would require you to be very good with your timing and shot selection. Hit a really good score so you can get to the championship rounds.

7. Street Cricket

Street Cricket
Cricket is one game that can be played just about anywhere. In this game, it was further proven that this is one game that you can play on the streets. This game used to be a PC game. Now it is made available for the Android too. This is one cricket game that will give you the ultimate streetwise fun experience.

8. Free Hit Cricket

Free Hit Cricket
In this cricket game, everything will be based on your sheer hitting skills. Try this very exciting game with good sound and great graphics. Free Hit Cricket is sure to entertain you for hours.

9. Turbo Cricket

Turbo Cricket
If you want to hone your batting skills, then try this cricket game. Hit the ball strong and get a high score. Beat your own record by continually playing in the game’s different stages.

10. Play Cricket Rivals

Play Cricket Rivals
Play a good game of cricket against the best team and know if your skills are good enough for the win. In this game, the main goal is to reach the finals and be crowned as the next cricket champions.

This list has been created by a great cricket fan who runs his own website about cricket with the latest cricket online games on cricketgames247.com
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2013/05/14

Want the best home gaming experience? Learn it how

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For a perfect gaming experience, you need a perfect console, that’s for sure. But then, you’ll start wondering which device is truly the best. That’s a decision that you will need to make on your own, but to provide you with a little help, in the following rows are presented the finest gaming devices, and applications that can now be found in stores.

Touch-based gaming (iOS, Android, etc.)

Touch-based gamingWhether you use an iPhone, an Android device, an iPad, or an iPod Touch, the gaming options never end. Plus, all these devices satisfy the vital “all-in-one” feature, which most products want to capture. Those who use these devices love the fact that they have access to millions of applications, and engaging games, and although not all of them are impressive, you can easily find various fantastic ones. And once you download a fine game, and you start playing it, you will find it impossible to give it up.

The Nintendo 3DS

The Nintendo 3DSAlthough Nintendo’s portable 3D device had a rough start, it recovered fast, and it even managed to exceed its popular predecessor, the widespread DS, which was the best-selling console in the world. Also, apart from the display, the 3DS does not feature many visible changes. Surely, the graphics are much better, but it has preserved its original styles, and all the other unique features that made it famous. Plus, users will be glad to know that it is much more facile to interact with the new 3DS due to its ultra-sensitive touch screen, which is a very important feature for most gamers.

Super Mario 3D Land

Super Mario 3D LandFurthermore, it seems that the 3DS games tend to move towards a younger demographic, and all the first-party titles are designed for players of all ages. For instance, the first M-rated 3DS game is Resident Evil Revelation, and it is a fabulous start, and hopefully it is the first of a longer list of titles for an adult audience. Still, the Nintendo faithful, should know that there are several titles from the company’s personal vault, along with various independent selections that can be found in the 3DS eShop. Plus, Netflix is also available on the platform.

The Sony PlayStation Vita

The Sony PlayStation VitaAt the beginning of 2012, was officially released the much-expected Sony PlayStation Vita, which is the PSP follow-up. This new device features a giant 5-inch OLED touch screen, along with a rear touch panel, two thumb sticks, and an outstanding list of launch titles. It is priced at $250 for the Wi-Fi only system, but it also features several hidden costs. For example, players need to acquire a special Vita Memory Card, which will give them access to most of the applications, and games, available for the system.

Moreover, several social applications, and a Netflix program are going to hit Vita on day one. Sony has already promised more support from various third parties, thus now it only remains to see, if the system will really deliver on that front.

Also, Vita is highly recommended to gamers who want to enjoy the latest, and most exquisite portable games on the market, and who love the high-definition graphics. Also, it is suitable for those who look for a combination of touch screen, and buttons, and who are intrigued by the special rear touch control. Basically, Vita is the closes thing to a veritable home console experience, and will enable you to perform all sorts of tasks, and enjoy a wide diversity of interesting applications. Thus, if you want all these things, then it is the best option for you.

The article is authored by Jason Phillips, a writer, a poet and an enthusiast. He loves to know about different and the latest video games available. In fact he is owner to an online gaming website Sniper Games 365.
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2013/05/06

Top Awesome Remote Access Apps for Your Android Device

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Owning an Android phone provides you the best opportunity to have with you a device that you could use to access your files and data that are stored on your desktop. Through a remote access using your Android phone, retrieving files from your desktop and sharing them with others is as easy as using your mobile phone. All you need are mobile applications for Android that will give you the power to remotely access your desktop files. A remote access allows a device to connect to a computer using a network or the internet in order to establish the connection. Having a remote access software installed on your Android phone will give you the capability to connect and control your files stored in your PC using your mobile device.

Here are some awesome remote access apps that you can download on your Android phone.

TeamViewer for Remote Control App

TeamViewer for Remote Control App
DOWNLOAD LINK - https://play.google.com/store/apps/details?id=com.teamviewer.teamviewer.market.mobile
This application provides its users the capability to access files and edit documents from a computer using their Android phones. It provides an easy access to help others in the workplace to resolve computer problems. This application enables one to bypass proxy servers and firewalls in order to access a computer remotely. You can transfer files and documents between an Android Phone and the computer easily with TeamViewer. The application is mobile and flexible and you can edit documents using your device while you are on the go.

AirDroid

AirDroid
DOWNLOAD LINK - http://www.airdroid.com/
This is an Android application that is loaded with features and great functionality. The app allows you to manage your files from your phone and transfer them to your computer using a remote access. It also allows you to copy, edit or delete files from your computer through your Android phone. You can even change your ringtones directly from the browser of a PC that is connected to the same network with your device. The remote access to your phone however is only limited to 1 GB to transfer files. Using the app also allows you to receive and send messages using the big screen of your PC. Moreover, the app is also integrated with a feature that helps to locate your lost phone.

Splashtop Remote Desktop

Splashtop Remote Desktop
DOWNLOAD LINK - https://play.google.com/store/apps/details?id=com.splashtop.remote&hl=en
This is a top of the line application for Android devices that allows the user to remotely access their personal computer using their mobile device. It also works well with Mac screen. Streaming of files allows for the smooth transfer and access to and from a mobile and personal computer with high resolution audio and video. You can instantly connect with your applications, multimedia files and games using an internet connection. You can thus take your desktop files with you using your mobile device.

The application was awarded as the Best mobile app for the Best of CES 2011 and 2012 awards. It is also awarded as the top Android Market business app in the UK, Canada and US and the no. 1 Android Market Top New Paid App.

Android VNC Viewer

Android VNC Viewer
DOWNLOAD LINK - https://play.google.com/store/apps/details?id=android.androidVNC&hl=en
The Android Virtual Network Computer (VNC) viewer is an application that provides a solution for its users who need to have a convenient way of accessing their files from their personal computer. By installing the software to the computer and your Android device you can access your computer files remotely using your device using an internet connection through WiFi or 3G. You can control your PC using your Android phone and the app connects with Windows, Linux, TighVNC, Apple desktop and ReaVNC servers. It also allows the import and export of files on the SD card.

PocketCloud Remote RDP/VNC

PocketCloud Remote RDPVNC
DOWNLOAD LINK - https://play.google.com/store/apps/details?id=com.wyse.pocketcloudfree&hl=en
This application allows the remote access to Windows and Mac computers using an Android phone. It uses Wyse Technology to access your files with fast connectivity through Wifi, 3G or 4G networks. You can access your computer and mobile files using PocketCloud instantly so you have a handy application for your Android to grab your presentation, report and other files that you urgently need without having to take your computer or laptop anywhere you go.

RemoteDroid

Using this application can instantly make your mobile device to become capable of controlling and managing your computer files wirelessly. You can also use your Android phone as a wireless keyboard and mouse. It has an additional feature such as an on-screen mouse button and a touch screen mouse control. While this Android application is free, a pro version is available that offers an automatic connection of your device to your computer without the need of an IP address when connecting to a wireless network.

This article is written by Mackenzie Sulivan, who is a professional blogger, freelance writer and guest poster. She writes about SEO and technology articles for many websites through online exposures. She is a permanent contributor to this website: TipsOtricks.
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2013/05/04

7 Things Every Laptop Computer User Needs

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Laptops have revolutionized the way people access files and the Internet by allowing them to take computers everywhere they go. These small, lightweight, personal computers have many benefits such as the ability to run off of their own battery and their convenient, portable nature. If you have invested in a laptop, it is important that you take the proper steps to protect it. 

Make sure you have the following seven items to keep your laptop running smoothly and free of damage.

7 Things Every Laptop Computer User Needs

1. Memory

What:
· External hard drives
· Flash memory drives (USB drives)
· Random access memory (RAM)

Why:
Computers need storage to operate properly. Without the right storage devices, computers will shut down, run slowly, and lose valuable settings and data.

Aside from keeping computer operating systems stored properly, data and files also need adequate storage space. Too much data can burden a computer and cause it to run slowly. External hard drives and flash drives are great investments because you can securely store important files on them, freeing up space on your laptop. By keeping your laptop storage space as free as possible, you help your computer function more efficiently.

2. Web Browsers

What:
· Firefox
· Google Chrome

Why:
Surfing the Internet sounds like an easy task, and it can be with the right web browser. The wrong browser can crash frequently, take up a lot of computer memory, move slowly, and ultimately make your browsing experience less enjoyable. Look for a flexible web browser that suits your needs.

3. Security Firewall

What:
· Routers
· Software firewall

Why:
Firewall software is extremely important because it scans incoming and outgoing traffic and blocks all unauthorized network traffic that could be harmful to your computer. While most computers come with a firewall already installed, it may be necessary to find an additional firewall that offers stronger, more extensive protection.

4. Security Software

What:
· Antivirus software
· Antimalware software

Why:
Computers are extremely vulnerable to attacks, and these can cause serious damage. Computer users must protect their computers against viruses, malware, spyware and other malicious software by utilizing antivirus and antimalware software.

5. Carrying Case

What:
· Laptop bag
· Padded book bag
· Laptop sleeve
· Laptop briefcase

Why:
One huge advantage of having a laptop rather than a desktop is its convenient, transportable nature. However, laptops are extremely fragile, especially if you own one of the newer ultrabooks, and they must be treated with care. Keep laptops in appropriate carrying cases such as laptop bags or sleeves when you carry them between different locations. These cases are designed to keep laptops protected.

6. Power Supply & Protection

What:
· Backup battery
· Surge protector

Why:
One common reason that computers die is due to damage to their power supply and internal wiring. Voltage spikes and power outages are the main causes of this type of damage. Surge protectors are a great investment to protect against this damage and are especially important to have if you live in an area where power issues are common.

7. Computer Cleaning Supplies

What:
· Compressed air
· Lint-free cloths

Why:
Dirt can clog laptop cooling vents, and this can cause the central processing unit (CPU) of the computer to heat up. Heat is one of the biggest causes of component failure in computers. It is important to have a regular cleanup and maintenance routine to keep your computer clean, running smoothly, and lasting longer.

Remember to always turn your computer off and disconnect it from the power source before you begin any cleaning.

Laptops are expensive investments. Take the proper steps to protect your laptop and extend its life.

Memory Suppliers is the U.S. leader in bulk flash drives and memory supplies. Visit Memory Suppliers online to find custom USB flash drives and other computer memory products.
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2013/04/30

Some Of The Best Office Packages For Your PC

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New version of Office 365 has exceeded all analysts’ expectations and provides an annual profit of around $1 billion. Today Microsoft Office in this or that form is present on the majority of computers, nor the attempts on its total legalization are stopped by its prices. Meanwhile, a lot of developers are ready to offer their own alternatives to this popular office package on more advantageous terms.

Recommended : Top 3 PDF Readers That Are Highly Reliable

LibreOffice v.4.0.x

Full-functional free cross-platform office package with open source code. The software runs under Linux, Windows and can be launched on old Windows versions (which sometimes can be really useful). It occupies around 1.5 GB of your disk space and requires installing a free Java Runtime Environment component (usually it’s already pre-installed on most computers).

LibreOffice v.4.0.x

LibreOffice supports most of popular formats, including Office OpenXML (.docx; .xlsx; .pptx extensions and other). Due to the realization peculiarities of this format its support in third-party software is considerably limited. Thus, you may experience problems if you try to edit documents with complex formatting created in Microsoft Office and saved in the Office OpenXML format. LibreOffice itself uses ODF (OpenDocument Format) format as the main one.

Apache OpenOffice v.3.4.x

Apache OpenOffice v.3.4.x
Actually, it’s a LibreOffice’s predecessor which develops in its own way. Apart from Linux and Windows, Apache OpenOffice supports Mac OS X, OpenSolaris and FreeBSD. Developers even offer you a portable version of the package that doesn’t require installation. OpenOffice with all personal settings and templates can be moved around on a flash drive and can be launched on almost any computer.

It’s worth mentioning that commercial version of another package – InfraOffice.pro. This package contains additional encryption means, original design and a set of different improvements. This version will be especially actual for commercial use as it eliminates some problems connected with the process of software licensing.

Corel Office

Corel OfficeThis distribution kit contains a set of the most popular and necessary programs – text editor, spreadsheets and an app for creating presentations. The kit supports Microsoft Office formats, and integrated cloud solutions support will allow you to work with Dropbox. Also, there’s another distribution kit with extended functional called Corel WordPerfect Office X6. In addition to the regular functions it contains Nuance PaperPort 12 SE document manager and tools for editing PDF documents.

Ashampoo Office 2012

Ashampoo Office 2012
As in Corel Office, this distributive kit contains only three most actual applications: TextMaker (Word analogue), PlanMaker (Excel analogue), and Presentations (PowerPoint analogue). This office package can also be installed on a flash drive, thus becoming portable. During such installation you may notice that destination catalogue is called \SoftMaker Office 2012\. This is due to the fact that the Ashampoo code is partially licensed by a German company, which also have their own product, which is described below.

SoftMaker Office 2012

SoftMaker Office 2012
As I have already mentioned, this package includes Ashampoo functional. In addition to that, it includes a mail client with task manager and contacts library management functions. SoftMaker Office is available in 14 languages. There’re versions for Windows, Linux and Android.

Kingsoft Office Suite Free 2012

The package includes three standard components: text editor, tools for working with spreadsheets and presentations. Among the peculiarities of this distribution kit is the support of flash graphics (.swf) and the possibility of showing presentations in different modes simultaneously on two different monitors. RC4 encryption is used for file protection, where key length is 128 bits.

Kingsoft Office Suite Free 2012

The package is really light (you need to download only 68 MB) and it doesn’t require much of the hardware of your computer. The main peculiarity of Kingsoft Office is that this package can be used for free by regular users and educational establishments. A commercial license is paid.

Kingsoft Office is compatible with OfficeXML format, but it only opens such files. After editing .xml files the program saves them in another format.

This article is contributed by Eugene Rudenko, who is a copywriter for IT company Intellectsoft, a leading iPhone app design company and a preferred Apple (UK) supplier.
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2013/04/26

Cross-platform mobile app development with HTML5 - which way to go?

2 comments
We have received a lot of comments and shares by TechnoGist.com readers who have read our post about mobile app development tools. Since you are willing to dive more into mobile application development and all the opportunities that HTML5 has for you, we've decided to expand the topic and highlight some valid points that you need to consider.
Cross-platform mobile app development with HTML5 - which way to go

Mobile app development for the enterprise

Is your mobile strategy well aligned with your business goals? In order to kick-start a successful mobile development project, it's crucial to identify which platforms will be supported and how the mobile app will be developed to support those platforms.

Having the answers to these underlying questions, you can plan your strategy, costs and essential skills that are needed to finish a mobile development project.

If you have just stepped into the mobile development space and you would like to start a project on your own, here are several key points that will help you with setting priorities for your brilliant idea:

  • How much time does it take to build and market an app to mobile users?
  • Understanding mobile app performance requirements.
  • What types of costs the development of a mobile app incurs? Determine how many development hours you would need for the project and , whether your team needs more training
  • How can you re-use your existing web development skills to build mobile apps? - Hybrid mobile applications are a productivity multiplier because you can concentrate on building the app and quickly hit the app store with your genuine app idea. It's easy to get lost in the sea of change within the mobile landscape.
It's wonderful that the development boundaries are constantly being moved, however, from a developer’s perspective, this brings extra difficulties that they need to overcome. Is it easy to be an expert at hitting a moving target?

According to the IDC smart computing report, powerful mobile devices would outsell desktops and laptops this year. Sales of mobile devices have been steadily increasing and we should satisfy the requirements of the mobile-minded customer.

There are so many different ways to build an application. Native applications sounds great in theory but each require their own sets of languages and SDKs. You may put much effort into delivering one high quality app for one platform, but reaching all your potential customers is another story. Your consumers are on all platforms and you need to expand your reach as broad as you can.

How do developers best deal with the multitude of different platforms? 

Actually the question should be, “How do developers remain productive while reaching all the platforms potential customer would use?” - Your app is driving the customer and their device is not driving your mobile app. It’s challenging for the developer to learn different programming languages, have multiple skillsets, and spend valuable development time managing SDKs and updates. All of the platforms may be different from a technical standpoint, but from user experience they are not.

In their recent Developer Economics 2012 report, VisionMobile calls out the question of “Hybrid or Native?What is the right technology choice when considering the development of a new application? Which is better, HTML5 (mobile web or hybrid) applications, or native applications? Clearly each have their advantages and disadvantages, right? According to VisionMobile, this is the wrong question.

In the report, VisionMobile identifies three decision criteria that must be evaluated in order to make the choice between HTML and native.

  • Existing assets: Which languages does your development team know? What languages are your legacy content assets coded in?
  • Depth vs. breadth of experience: Do you need to deliver deep experiences and code directly to the platform? Or is breadth of experience more important, which would lead you to leverage cross-platform tools/hybrid solutions?
  • Distribution channel and monetization: Are you a major brand with existing customer accounts, or do you need app stores to reach and bill customers?
The fact of the matter is that hybrid apps are a perfectly good technology choice in many cases (possibly more so than native). They are easily approachable because they use languages and technologies that the majority of developers are familiar with, which drives down the cost of development, and they can reach multiple platforms with a relatively low cost of development per platform.

Beauty of the hybrid app - build once and deploy on any platform.

With the hybrid app approach, you don’t have the full ability to build a website that renders on a mobile web, and you cannot use the great capabilities of the device itself.

Hybrid apps, built with HTML5 and JavaScript, open the doors of the cross-platform mobile development. Hybrid apps are deployed on any mobile platform and they are easily distributed to the app store. You don’t need to work with different SDKs or different development environments and can simply overcome all the hindrances you’ve had.

Cross-platform development is the right choice if you wish to have the control over the programming technology and your goal is to turn the idea into a successful app.

By building a hybrid app, you don’t get distracted from the idea, you don’t need to waste extra time to manage the configuration, and you simply gain the momentum.

What's the right choice for your customer experience? To avoid the inherent limitations of the mobile web, you just need to focus on the customer experience and pick the technology that helps you deliver this experience.

Icenium is a cross-platform development tool that let you focus on your idea. With this new cross-platform solution, you build your app once, using HTML, CSS, and JavaScript, and run across multiple devices. Don’t get lost in the mobile sea. “Hybrid or Native?Share your comments below!!!

This article is contributed by Anthony Abdulla, a brand manager of Icenium, cross-platform development tool, leveraging the cloud.
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